b2b vs d2c marketing

B2B vs D2C: Marketing Strategies Change Depending On Who You Serve

A Question We See A Lot Is: How Do I Build A B2B Marketing Strategy? The online marketing world has a language problem. First up, we love our jargon. And secondly, we tend to call everything marketing.  But that’s not really accurate — I have an entire course on why that’s not accurate but I’ll save that for another day. What …

The Power of “Yes, And” Thinking in Business & Leadership

The Obvious: Life is a series of complex relationships and decisions and the answers that we so crave are rarely ever clean cut and crisp. It doesn’t matter if we’re talking about politics, religion, leadership or business — the truth that lies at the core of every thought or argument or thoughtful argument is complete but messy. There are almost …

Getting Traffic To Your Amazon Product — A Quick Overview

So if you’ve tried to sell any sort of physical product online in the last decade you know the importance of getting your product on Amazon. The problem is that it can be a real pain in the ass to get your listings right and approved by the Bezos that Be. In this short-but-sweet approach post we’re going to share …

Thinking Small Is How You Stay Small

Here’s the hard truth: the chances of most businesses becoming as big as Amazon or Apple or any of the other behemoth tech or product companies out there is basically non-existent.  I don’t care how good of an idea you have or how much money you have to spend, there’s only so much room for truly mega-sized companies. Also, the …

Three Things You Can Learn From Metallica About Marketing Strategy

When it comes to marketing strategy, there’s no lack of books, podcasts, TED talks, and more to give you the basics. But we’re not interested in those lessons. You can head to your local library for that information (and we suggest that you do that. Libraries are precious. Use them). Instead, we’re going to share with you an insight we …

A 2021 Goal Set Into Action

Marketing is all about encouraging and amplifying the actions our clients take to increase their reach and impact. It’s about channeling their genius into the wider world. It’s about delivering the unexpected to excite your audience and reward their loyalty. A goal that we’ve been working towards over the past few years is finding a way to channel the collective …

Blogs

Why Are Blogs Important?

Great question, we thought you’d never ask! Blogging is the internet’s oldest marketing tactic that just won’t quit. With all the emphasis lately on social media, videos, and email marketing it’s easy to overlook blogging and not keep up with it, but we’re here to tell you: Don’t stop!  The ultimate goal when creating blogs is to drive as much …

Why Use an SSL?

Shopping for a quick birthday gift for a friend? We’ll bet your favorite local shop has a “shop online” option. Need to order groceries for this evening? A quick visit to Instacart will save the day. Lost in a rabbithole of cat videos?  You get the idea (c:  As the way we use the internet continues to evolve so do …